HI, I’M MAGGIE

Two women standing outdoors near a busy street with cars, a tree with blossoms, and a building with illuminated signs in the background.

I’m a brand marketing and creative operations leader who loves turning big ideas into real, high-impact work.

Let's connect
Let's connect

BRAND

I approach brand as both a feeling and a system—creating work that resonates emotionally while staying grounded in real customer insight and business impact. I focus on building cohesive, 360 narratives that show up consistently across every touchpoint, from campaigns to everyday content. At the same time, I believe strong brands evolve, so I’m always using performance, culture, and audience behavior to refine how a brand shows up and stays relevant.

MY APPROACH

CREATIVE

Creative operations is the foundation that makes great work possible. My goal is to bring clarity to complexity—building systems, workflows, and prioritization frameworks that help teams move quickly without sacrificing quality. I focus on aligning the right people to the right work, creating visibility across projects, and removing friction wherever possible. At the end of the day, I measure success by how seamlessly a team can execute ambitious ideas—and how supported they feel while doing it.

  • Line art illustration of a lightbulb with a stylized filament inside, on a black background.

    8+ years experience

    bringing big ideas to life—on time and on brand

  • Line drawing of a camera with an alarm or flash indicator on the top right.

    10+ productions

    (and still love a call sheet)

  • Line drawing of a person with glasses and short hair drinking from a cup, with their eyes closed and a satisfied expression.

    The go-to

    for turning strategy into execution

MY LATEST WORK

Casper:

Goodnight, Day

Casper’s first 360 awareness campaign since 2022. Repositioning Casper as a trustworthy, reliable brand in a sea of bed-in-a-box companies.

View Project

Casper:

Lifestyle Refresh

A much-needed production refresh to Casper’s assets after years of playing it safe. One week, 5 mattresses, and a lot of organization along the way.

View Project

Casper:

Las Vegas Market

End-to-end launch of Casper’s Las Vegas Market showroom—concept to opening, fully executed

View Project

GET IN TOUCH

Let’s connect—whether it’s brand marketing, creative operations, or anything in between. If you’re building something exciting or need advice on bringing ideas to life, I’d love to chat.

Say hello
Say hello
A smiling woman with brown hair holding a red umbrella with white polka dots stands on a brick sidewalk outside a restaurant. The restaurant has an outdoor seating area with black tables and chairs, and a large window displaying the word 'Cheers'. The building behind her has a sign that reads 'Blaise Pascal Public House' with a blue circular logo featuring a rabbit or hare outline.

FAQ

  • I sit at the intersection of brand marketing and creative operations—helping teams turn strategy into campaigns that actually launch, perform, and scale. I’ve led across brand marketing, campaign management, and creative ops—so I’m comfortable owning both the strategy and the systems behind it.

  • Mostly consumer brands across wellness, beauty, and lifestyle, but my skillset translates well to any brand focused on growth, storytelling, and strong execution.

  • I’m most excited by roles that blend brand, campaign execution, and operations—especially where I can bring structure to fast-moving teams and help big ideas come to life.

  • Music, movement, and a good live show. I sing, write songs, and play guitar and piano, love Pilates and skiing, and taking my dog, Rooney, to our local dog park.