Casper:

Goodnight, Day

Casper’s first 360 awareness campaign since 2022. Repositioning Casper as a trustworthy, reliable brand in a sea of bed-in-a-box companies.

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Three women standing in an elevator, two of them are in focus, one behind them is blurred. The woman on the right is blowing pink bubblegum.

Casper:

Lifestyle Refresh

A much-needed production refresh to Casper’s assets after years of playing it safe. One week, 5 mattresses, and a lot of organization along the way.

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Children playing with toys inside a cardboard box in a cozy room with a bed and wooden wall paneling.

Casper:

Las Vegas Market

End-to-end launch of Casper’s Las Vegas Market showroom—concept to opening, fully executed.

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Store display area with a blue wall and white letters spelling out 'ZZZ'. Two potted plants are on either side of the display, and bright lights are visible through a glass window in the background.