Casper:

Las Vegas Market

End-to-end launch of Casper’s Las Vegas Market showroom—concept to opening, fully executed.

Year
2026

Agency Partnership
None

For Casper’s Market ‘26 showroom launch,

we reimagined Casper’s environmental design—creating a space that felt cozy, inspiring, and unmistakably Casper. The goal was to create a physical representation of “the Casper feel.” We wanted the space to embody a little bit of the fun the brand is known for.

We had a lot to accomplish, so we had to be strategic and intentional with our fixtures, floor plan, and design intent.

View of a furniture store display with a blue wall decorated with small scattered white stars, a glass entrance, and white furniture including beds and bedsheets. Two potted plants flank the entrance, and a person is standing on the right side near a white counter.
Showroom with beds, lounge chairs, and wall displays, under black ceiling with track lighting, blue and white color scheme.

The Role

I partnered early to help shape the vision and carried out the execution:

  • Consulted on the creative brief and overall design direction

  • Collaborated with Creative and Environments to develop inspiration, mood boards, and concepting

  • Owned day-to-day operations, including budget, contracts, and timelines

Creative Leadership

I was embedded in every detail—ensuring the space felt intentional, cohesive, and true to the brand:

  • Creative approach and spatial storytelling

  • Copy and design treatments throughout the space

  • Vendor alignment and production execution

  • Content strategy to efficiently showcase Casper’s personality

  • Decor sourcing and millwork decision-making

A display wall with informational posters and samples about human-centered design and sleep products, featuring blue and white color themes, under spotlights in a modern retail or exhibit space.

Beyond the Space

I ensured all external touchpoints aligned seamlessly with the environment, including OOH and billboard extensions, event invitations, and supporting collateral.

Bringing It to Life

We designed a space that balanced function and feeling—strategic in layout, but warm, playful, and immersive in execution.

Every element—from fixtures to flow—was built to reflect a modern, lived-in version of the Casper brand.

The Outcome

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A fully realized brand environment—establishing a refreshed design language and creating a scalable foundation for future Casper retail spaces.

A white rotary dial telephone placed on a light wood table. The background has a white wall and a perforated wood panel with a sign that says 'sleep specialist on call.'
People walking in an airport terminal near parked cars, with a sign reading 'With Casper, great sleep is a sure bet.'
A corner of a room with a white cabinet, a blue wall, and a white grid wall organizer holding various items. There are cloud-shaped light fixtures on the walls, and a table with a mug, water bottle, and miscellaneous objects.
Display area inside Casper store with blue walls, cloud decorations, digital screens, and a sign indicating that 95% of Casper customers are satisfied with their sleep quality.
Interior of a modern cafe or kitchen with a cloud-shaped ceiling light, pendant lights, open shelves with decorative items, a coffee station, and a tiled counter.
A retail store display featuring a mattress with striped pillow and orange blanket, blue wall background with framed photos, a small side table with books and a clock, and ceiling spotlights.
Interior of a store display area with signboards related to sleep and comfort, including a small round table, chairs, a potted plant, and informational posters about mattresses and sleep technology.
Two beige chairs with orange arms, a small wooden table with a chess set, a potted plant in the corner, and a white side table with a lamp and a yellow sign reading 'FMG Partner' in an indoor setting.
Showroom display of Casper mattresses arranged in rows, each with a Pillow and Bed frame, in a retail store with black ceiling and track lighting.
A modern kitchen counter with white tiled sides and a gray countertop, displaying various food items including pastries, fruit, and small plant arrangements. Behind the counter is a white wall with floating shelves holding decorative objects and plan
Modern kitchen with wooden cabinets, stainless steel appliances, and open shelving decorated with colorful vases, artwork, plants, and kitchenware.
A reception desk with the word 'Casper' in large letters, striped in white and blue, in a modern office space with wood wall panels, a wall-mounted screen, potted plant, and overhead lighting.